OnlyFans Statistics 2026: UK Audience, Creator Accounts and Fan Growth

OnlyFans statistics are often quoted as though they all measure the same thing. They do not. A UK website visitor, a registered fan account and an active paying subscriber are three different measures. Likewise, the number of creator accounts says little about how many creators posted or earned money in a given year.

This guide brings together two public sources: Ofcom's UK audience research and the latest filed accounts of Fenix International Limited, the company that operates OnlyFans. It explains the figures, their dates and what they can reasonably tell creators and researchers.

OnlyFans statistics at a glance

• OnlyFans website visitors: 3.0 million (UK, August 2025). Estimated visitors in Ofcom's adult-sector table, based on Similarweb data.

• OnlyFans website visitors: 3.1 million (UK, August 2024). The same Ofcom table's prior-year estimate.

• OnlyFans website visitors: 2.7 million (UK, August 2023). The same Ofcom table's earlier estimate.

• Share of adult-sector website visits: 1% (UK, August 2025). Estimated share of visits across Ofcom's analysed adult-sector services.

• Creator accounts: 5.063 million (Worldwide, 30 November 2025). Accounts created and not subsequently deleted or deactivated.

• Fan accounts: 437.133 million (Worldwide, 30 November 2025). Accounts created and not subsequently deleted or deactivated.

• Women among adult OnlyFans visitors: 8% (UK, May 2024). Share of visitors aged 18+ in separate Ipsos iris research.

Sources: Ofcom, Online Nation 2025, figure 30; Fenix International, 2025 annual report, strategic report page 2; Ofcom, Online Nation 2024, figure 42 and accompanying text. Ofcom's 2025 visitor and visit-share figures come from Similarweb estimates, not OnlyFans account records.

How many people visit OnlyFans in the UK?

Ofcom's Online Nation 2025 report lists an estimated 3.0 million UK website visitors to OnlyFans in August 2025. Its comparable August figures are 3.1 million in 2024 and 2.7 million in 2023. Ofcom ranked OnlyFans tenth among the adult-content services in its August 2025 table and attributed 1% of visits in the analysed sector to it. Figure 30's source note says Similarweb analysed 21,269 services. A separate table in the same report gives a total of 21,260, so the service count should be treated as a source discrepancy rather than a settled total. Source: Ofcom, figures 29 and 30.

These are estimates for particular months, not a count of UK OnlyFans account holders. Visiting a site does not establish whether someone registered, subscribed, paid, created content or returned. The 1% is a share of visits in the defined adult-sector dataset; it is not a share of the UK population or of all internet activity.

The table's rounded visitor numbers make a dramatic growth or decline claim unwarranted. The clearest reading is that OnlyFans remained around the three-million-visitor mark in each of the two most recent August observations. This is an interpretation of the reported estimates, not a measurement of the platform's UK revenue or creator opportunity.

A simple UK visitor chart

• August 2023: 2.7m estimated UK visitors.

• August 2024: 3.1m estimated UK visitors.

• August 2025: 3.0m estimated UK visitors.

Chart data: Ofcom, Online Nation 2025, figure 30. The values are rounded and are based on Similarweb estimates. Compare these August observations only; they do not describe every month between them.

How many creator and fan accounts does OnlyFans report?

Fenix International's accounts for the year ended 30 November 2025 report 5.063 million creator accounts and 437.133 million fan accounts worldwide. The same table gives 4.634 million creator accounts and 377.456 million fan accounts for 2024. The report labels the year-on-year growth as 9% for creator accounts and 16% for fan accounts. Source: Fenix International, 2025 annual report, strategic report page 2.

• Creator accounts: 4.634m on 30 November 2024; 5.063m on 30 November 2025; growth reported by Fenix: 9%.

• Fan accounts: 377.456m on 30 November 2024; 437.133m on 30 November 2025; growth reported by Fenix: 16%.

The definition matters more than the size of the numbers. Fenix says these totals refer to accounts created on OnlyFans that had not been deleted by the user or deactivated by the platform. They are not counts of active creators, paying subscribers or distinct people. An account can remain in the total without recent activity. The filing does not turn its global account totals into a UK breakdown.

The creator and fan account figures are therefore useful for describing the platform's recorded account base. They cannot, on their own, tell a prospective creator how much competition they face for a specific audience, how many fans are spending, or what an individual creator might earn.

What do we know about the UK audience?

Ofcom's Online Nation 2024 report says 8% of adult UK visitors to OnlyFans in May 2024 were women. On its rounded chart, that was joint-lowest among the ten highest-reaching adult-content services, alongside Fap house. Ofcom's accompanying text describes OnlyFans as the most heavily male-dominated service. Its underlying source was Ipsos iris, measuring UK internet users aged 18 and over. Source: Ofcom, Online Nation 2024, figure 42 and accompanying text.

This describes visitors to the service in one month, not the gender of paying subscribers, creators or everyone who has ever held an account. It also should not be merged into the 2025 visitor series as if both reports used one identical measurement system: Ofcom's 2024 audience composition came from Ipsos iris, while its 2025 three-year visitor table uses Similarweb.

An earlier Ofcom video-sharing-platform report found that 57% of OnlyFans' UK audience aged 15 and over were aged 18 to 34 in April 2022. That historical figure is useful context, but it is too old to present as the current age profile. It also uses a different age base from the May 2024 adult visitor figure. Source: Ofcom, first year of video-sharing-platform regulation, section 13.2.

Why UK visitors and global accounts cannot be combined

The Ofcom and Fenix figures answer different questions:

• How many people visited the OnlyFans website from the UK in a particular month? Suitable measure: Ofcom's UK visitor estimate. Boundary: Estimated website audience for a named month.

• How many creator or fan accounts were recorded worldwide at the end of the financial year? Suitable measure: Fenix account totals. Boundary: Global accounts not deleted or deactivated.

• How many UK fans paid a creator in that month? Suitable measure: Neither public figure above. Boundary: Requires a separate paying-user measure.

• How many UK creators earned money in that year? Suitable measure: Neither public figure above. Boundary: Requires a separate transacting-creator measure.

Dividing the global fan account count by the UK visitor estimate would mix countries, time periods and units. Dividing platform activity by creator account totals would also include accounts whose activity is unknown. Neither calculation produces a meaningful UK creator benchmark.

Can these statistics tell a creator what they might earn?

No. The figures in this article measure audience estimates and account totals. They do not show the distribution of creator income, how many creators earned anything, or the outcome for creators at a particular stage. Claims about an “average creator income” need their own definition, source and treatment of inactive accounts.

For someone planning content or marketing, the practical point is narrower: large platform totals show scale, but they do not predict the audience, conversion rate or income of one account. Account-level decisions need account-level evidence.

What is still missing from public statistics?

There is no UK-specific creator account total in the public figures used here. They also do not provide a current UK breakdown of paying fans, active creators, creator retention or income bands. The Fenix report's account growth does not answer those questions, and the Ofcom visitor estimate cannot fill the gap.

This is why a source note belongs beside every headline statistic. A figure without its period, geography, unit and method is easy to repeat and easy to misuse. Researchers and publishers citing this page should link to the original report as well as this explanation, especially when a source is updated.

Methodology and source notes

This page was checked on 26 September 2026. It uses the latest Fenix annual report shown in the Companies House filing history at that date, covering the year ended 30 November 2025. The account totals and growth percentages come from the report's non-financial key performance indicators. The account definition comes from the paragraph immediately above that table. These are company-reported measures in filed accounts; they are not an independent count of individual users.

UK visitor estimates, rank and visit share come from figure 30 of Ofcom's Online Nation 2025, which attributes the underlying data to Similarweb. The May 2024 adult visitor gender figure comes from Ofcom's Online Nation 2024, based on Ipsos iris. The April 2022 age figure comes from Ofcom's video-sharing-platform report, also based on Ipsos iris, with the stated 15+ base.

We have not converted a website visit into a subscriber, a registered account into an active person, or a global figure into a UK estimate. Refresh this page when Fenix files a newer annual report or Ofcom publishes a newer comparable UK audience series. Retain earlier values and source dates so readers can see what changed.

Frequently asked questions

How many people use OnlyFans in the UK?

The public figure used here is Ofcom's estimate of 3.0 million UK website visitors in August 2025. It is not a count of UK account holders, subscribers or creators.

How many creators are on OnlyFans?

Fenix reported 5.063 million creator accounts worldwide at 30 November 2025. Its definition includes accounts that had not been deleted or deactivated; it does not say all of them were active or earning.

How many fans are on OnlyFans?

Fenix reported 437.133 million fan accounts worldwide at 30 November 2025. This is an account total, not a count of active paying fans or unique people.

Has the UK OnlyFans audience grown?

Ofcom's rounded August website visitor estimates were 2.7 million in 2023, 3.1 million in 2024 and 3.0 million in 2025. They indicate that the measured August audience was higher in 2025 than in 2023, while the latest two rounded observations are close. They do not establish a continuous trend or explain its cause.

Are these 2026 figures?

This is the 2026 edition of the guide. The newest global account totals used here are for 30 November 2025, and the newest UK visitor estimate used here is for August 2025. The year in the title is the review year, not a claim that these are measurements from 2026.